No doubt, this is one of the questions most of subscribers ask. “HOW TO WRITE THE BEST BUSINESS CONTENT FOR ON-LINE ADVERTISEMENT“. Most subscribers think that its just enough to drop their business name and business photos. Well as much as that those information are necessary, it does not take the place of the WRITE UP.
Lets see how.
Research has proved over time that information on the web with enough write up describing them ranks better than those without. Eg, Lets assume Mr A and Mrs B are are into catering services, and also, both choose to take their products online, (perhaps on seemyproducts.com advertising platform), with the business name Mr A CATERING SERVICES and Mrs B CATERING SERVICES respectively.
Now Mr A publishes his services with just a few line business description, perhaps, address and contact, while Mrs B does the same but with the addition of well written description of her business. (this may include, what we do, our services, about us, some well fitted catering quotes e.t.c)
Now, when ever someone searches for catering services online, web crawlers starts immediately surfing the web behind the scene, looking for any information bearing catering services, and of course, it will meet Mr A’s and Mrs B’s publication. But it will display Mrs B’s services first because it believes that it contains more information that will be of more help to the searcher than that of Mr A.
Then what more? The searcher contacts Mrs B, goes into negotiation and ultimately patronizes her. Wow……, Congratulations Mrs B.
Two were walking, One was choosing. In this case the reason was a well written description of your product.
Most other advertising agencies (though not free), will just put down your business name and photo there, whereas it makes no meaning to Google and other search engines. They are more interested in their pockets.
What is Advertisement if it cannot reach out to potential customers ? -NOTHING OF-COURSE
WHAT TO DO ?
Now, do you want to advertise with us ? YES
Do you want your advertisement to rank better in reaching out to customers ? YES
Then, Would you take your time and write a beautiful piece about your product ______?
HOW TO WRITE IT
Now to write this important advertisement content, please consider the following
This should be the first thing you should do. It takes you just like 10 mins, to pick up your phone and browse about similar businesses already online. Note how they described themselves and the things they included. Dont copy them verbatim, but use it as a guide and clue to developing yours
Your contact is the most important thing as long as on-line advertisement is concerned. It include your address, phone number, email etc.
Whether an individual or business, this concerns you. Under this section, you write more about what your service offers, how it offers it and when it offers.
People know that a catering service provider runs a does food things, but they still want to know how much you know about what you do. Be elaborate here, Say every good thing about your services here. Hope I communicated?
You may want people to know more about your business team, this may include your sales persons, staff, associates etc. This gives people more confidence about you.
People like achievers, they like associating with them. You could make a new customer by letting him/her know what you have achieved in the past. You could talk about some big programs where you rendered the catering service. As a writer, you could cite books or journals you have authored. Its not bragging, its highly needed in the on-line world.
Yes, you will want to state this if you have, if you don’t, please, generate one. Its important, at least to drive people to your business.
Any other information:
What more do you think will drive people to you, write it down. It will definitely help.
After everything, you should be having up to a 200-300 words content which is recommended by google. Mind you, this post is about 600 words. So don’t panic
Ok, When you are done writing it, please submit it for publication here
Then sit tight and entertain the numerous customers that will follow you
Author : Nwokoji Udonna